The Armchair Publishing House has published over fifty books since its inception in 2010. The Armchair used to work in conjunction with Yedioth books but in mid 2016 moved to work in conjunction with Modan Publishing House, which is one of the largest publishing houses in Israel, and an owner of a third of the Tzomet Sfarim book Chain. The professional marketing team at Modan will help make many of The Armchair’s offerings a commercial success. Many of The Armchair’s books have reached best seller lists, the most successful being Jan-Philipp Sendker’s The Art of Hearing Heartbeats, which sold over 160,000 copies in Hebrew. John Green and Kristin Harmel too have shown great success in the Israeli market.
I’ve come to independent publishing from a long and varied career in Israel’s publishing world. After publishing two cook books by myself, I joined Keter Books, one of Israel’s largest and oldest publishers, serving as an administrator and then as translation editor of YA, Nonfiction and eventually Fiction. My experience in all aspects of publishing, from contracts to content, enables me to meet all challenges in bringing the best books to Israel’s Hebrew-reading public. At Keter I was the acquisitions editor for wonderful books, such as The Bookseller of Kabul, The Thirteenth Tale, The Elegance of The Hedgehog, Child 44, The Loneliness of Prime Numbers and many more.
As founder of Armchair Publishing, I am publishing accessible up-market books, though, at heart, I am more literarily inclined, so I’m always on the look out for a literary gem. I am committed to bringing good books from around the world to armchairs in Israel. I believe that books are gates through which the reader’s imagination joins hands with the writer’s imagination. Through this process, the readers reach new and exciting places, and return from this journey having learned something new about themselves and the world. This almost mystical partnership empowers and nourishes the reader. I am grateful to writers for creating these gates and sharing their inner worlds with us.